ALIH KODE DAN CAMPUR KODE DALAM TRANSAKSI ANTARA PENJUAL DAN PEMBELI DI PASAR MODERN TELUK KUANTAN RIAU

This study aims to describe the forms of code switching and mixing buying selling transaction activities in modern market Kuantan Bay Riau Province, Indonesia. In addition, this research also determine influence events mixing. The basic design is descriptive qualitative. data are use language by traders their trading partners when making activities. form natural speeches. They were obtained from observations researchers After takes place, an in-depth interview with informant conducted. Data collection was carried out listening, recording, taking note, interviews. transfer Malay Singingi into Indonesian conclusion research. more dominant event determining factors that habits speaker, speech partner, presence third specific topic situation conversation as well ability which motivated level education both seller buyer. Keywords: Malay, Code Mixing, Switching,